Marketing Open Source Software
Platinum and gold sponsors
ordnas - Mon, 01/21/2008 - 10:27am
Presenters:
Sandro Groganz
Track:
marketing and business
Proceedings Have Been Posted:
no
Session Description:
SESSION OVERVIEW
Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors.
TRACK
The Drupal ecosystem
AGENDA
* Open Source business models
* Defining a marketing strategy
* Corporate identity
* Branding and positioning
* Product marketing
* Community building
* Media relations (blogs, PR, …)
GOALS
This presentation will showcase examples from the Open Source domain with a special eye on Drupal and it will provide hands-on advice about how to unfold and participate in a vital Open Source ecosystem where geeks and customers alike contribute to value creation.
RESOURCES
The presenter maintains a weblog and wiki where he publishes information about open-source marketing at http://sandro.groganz.com/weblog/ and http://sandro.groganz.com/wiki/Category:OpenSourceMarketing.
Scheduled:
accepted
Session start time:
03/05/2008 - 1:30pm - 03/05/2008 - 2:30pm
Looking for clarification . . .
When you say “market an Open Source product”, are you referring to convincing customers to use an OS product that you provide one or more services around? Or are you referring to getting customers to pay for an OS product, whether your own or someone else’s that you’ve possibly added functionality to? Or maybe some other meaning that I’m not seeing?
Re: Looking for clarification . . .
My talk will actually shed a light on both, vendors (who create their own Open Source product) as well as contributors (e.g. system integrators).
The goal is to provide an overview of how all companies and not-for-profit organizations actively participating in an Open Source project’s ecosystem can benefit from marketing.
http://sandro.groganz.com
Blog: Drupal marketing dissected
I just published a blog entry sharing some of my analysis of Drupal marketing efforts while getting prepared for my talk: http://sandro.groganz.com/weblog/2008/02/29/drupal-marketing-dissected/
Slides available online
Just uploaded the slides of Marketing Open Source Software. Thanks to all attendees for coming and joining the discussion!
Sandro
http://sandro.groganz.com, http://www.initmarketing.com