MTV UK

MTV is a leading brand for youth entertainment and music the world over, especially in the UK. Last year saw MTV rebrand its television channels in the UK and through 360º programming like ‘Totally Jodie Marsh’, ‘Living On The Edge’ and the ‘MTV Europe Music Awards’, its broadcast and online services formed a truly multi-platform experience.

MTV continues to be a leading voice in music and with dedicated pages from www.mtv.co.uk for different genres there’s something for everyone. Recently, microsites went live for alternative music stalwart, MTV Two (www.mtv.co.uk/two), legendary urban music channel, MTV Base (www.mtv.co.uk/base), and supporting the only TV channel dedicated to dance music in the UK there’s MTV Dance (www.mtv.co.uk/dance). Each microsite brings viewers closer to the channel strategies of each brand. The sites have dedicated editorial support and form a direct link with the TV channels.

MTV also continues to champion emerging talent through MTV Spanking New Sessions (www.mtv.co.uk/sessions). These live, acoustic performances are exclusive to the online environment and feature both signed and unsigned artists. This new digital platform is a perfect stage that allows MTV to support newer artists earlier.

MTV Networks UK represents 17 channels that offer the best in music, comedy and kids programming in the UK.

Reaching 19 million homes across SKY, cable and Freeview, for almost ten years the brands of MTV Networks UK have been market leaders across their three primary genre groups: music, with nine channels under the MTV, VH1 and TMF brands; comedy with three channels from Paramount Comedy, winner of Best General Entertainment Channel and Best Channel Marketing at the 2006 Broadcast Digital Awards; and kids with five channels from Nickelodeon UK, awarded Channel of the Year at the 2006 Children’s BAFTAs.

The company is a pioneer in the world of digital media. The channels have an unequalled relationship with all their audiences and we continue to evolve with them by producing award-winning content accessible across all platforms, all of the time.

MTV Networks UK was the first media company to offer made-for-mobile 3G video content in 2005 and last year became a 360˚ multiplatform, multi media content provider. Its digital properties include four mobile distribution of four TV channels – MTV Snax, MTV Trax, Paramount and Nickelodeon; broadband channels Overdrive, TurboNick, Nick Jr. Video, MTV Flux, the world’s first social networking that marries online, mobile and television.

MTV Networks UK is part of MTV Networks International, the largest television network in the world with 136 channels and 139 websites reaching more than 496 million households in 167 countries worldwide.

MTV Networks is a unit of Viacom