Drupal and the Next Generation Corporate Website

SESSION OVERVIEW
In this session we’ll be examining the case study of Optaros.com, which is a next generation corporate site built on Drupal. Unlike traditional, marketing driven, brochureware sites, the new Optaros.com site encourages participation by employees throughout the company. Rather than anonymous, bland, corporate voice, the site provides insights from actual visible employees, so that a real individual stands behind the site content. Leveraging Drupal and a number of community modules enabled us to deliver the site in a highly compressed timeline.

AGENDA
* What does it mean to “kill the corporate voice”? What style or tone of content replaces it?
* How do you get a broad number of employees to participate?
* What happens when a folksonomy becomes part of your standard navigation, on a corporate site?
* Getting non-technical users editing rich content through Drupal
* Meeting scalability and performance goals

GOALS
The goal of this session is to demonstrate a new way of thinking about marketing web sites - presenting a company as a community of employees rather than a faceless, voiceless corporation. It’s an approach for which Drupal is well positioned.

RESOURCES
No resources are required.