Marketing Open Source Software

SESSION OVERVIEW
Most of us know that Open Source is a viable business model - but how does one market an Open Source product? This talk will provide insights for OSS vendors, contributors, associations and investors.

TRACK
The Drupal ecosystem

AGENDA
* Open Source business models
* Defining a marketing strategy
* Corporate identity
* Branding and positioning
* Product marketing
* Community building
* Media relations (blogs, PR, …)

GOALS
This presentation will showcase examples from the Open Source domain with a special eye on Drupal and it will provide hands-on advice about how to unfold and participate in a vital Open Source ecosystem where geeks and customers alike contribute to value creation.

RESOURCES
The presenter maintains a weblog and wiki where he publishes information about open-source marketing at http://sandro.groganz.com/weblog/ and http://sandro.groganz.com/wiki/Category:OpenSourceMarketing.