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The Whole Grains Council

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The Whole Grains Council

Website redesign for The Whole Grains Council - a non-profit consumer advocacy group working to increase consumption of whole grains for better health.

The Whole Grains Council has achieved great success with it’s whole grain stamp, which was named “Packaging Innovation of the Year” in 2006 and is used by companies like General Mills, Kashi, Quaker Oats and Nestlé.

Our goal was to create a user-friendly space where consumers, educators, food service professionals and food companies could go to get involved in the whole grains movement. The site features in-depth information about whole grains, as well as recipes and a product finder to help consumers find products with whole grains.

A members only section allows members to download stamp graphics for use on products and submit their products for review and inclusion on The Whole Grains Council website. We also integrated CiviCRM to allow the Whole Grains staff to manage member information, and used Workflow to help the Whole Grains staff manage the membership and product approval process.

We welcome comments and are happy to share our insights into the development process. See you in Boston!

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